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Yeh Rishta Kya Kehlata Hai, also known as YRKKH, is a popular Indian soap opera that has been on air since 2009. Produced by Rajan Shahi, the show airs on Star Plus TV and can also be streamed on the Hotstar app. Over the years, YRKKH has become a household name in India, captivating audiences with its unique storyline, relatable characters, and high production value.
The show revolves around the lives of a Marwari joint family based in Udaipur, Rajasthan. It primarily focuses on the love story of its two main characters, Naitik Singhania and Akshara Maheshwari, who come from different cultural backgrounds but fall in love and get married. The show then delves into their journey as a couple, their struggles, their family dynamics, and the challenges they face.
Apart from Naitik and Akshara, the show boasts of a strong ensemble cast that includes some of the most talented actors in the Indian television industry. Over the years, the show has undergone several changes in its storyline, including the introduction of new characters and plot twists that keep the audience engaged and hooked to their screens.
One of the reasons why YRKKH has been so successful is its ability to tackle sensitive social issues in a subtle and nuanced manner. The show has addressed topics such as women's empowerment, gender inequality, dowry, and domestic violence, among others. It has also been praised for its portrayal of the Marwari community's customs and traditions, which is a significant aspect of the show.
YRKKH has also received several awards and nominations over the years, including the Indian Telly Award for Best Continuing Drama Series and the Indian Television Academy Award for Best Drama Series. The show's popularity has also led to spin-offs, including Yeh Rishtey Hain Pyaar Ke, which focuses on the life of Naitik and Akshara's daughter, Mishti, and her love story.